Ford Pro was Europe’s commercial vehicle sales leader last year – marking an eighth successive year of market leadership for the company and a new record in the industry.
It is Ford’s commercial vehicles and services business and recorded its highest-ever overall market share of 15%.
The Blue Oval also increased its market share year-over-year in 11 countries: Britain, Germany, France, Italy, Spain, Greece, Ireland, Portugal, Romania, Sweden and Turkey.
Firm’s sales success was the Ford Transit Custom
Spearheading the firm’s sales success was the Ford Transit Custom, which last year was again the best-selling one-tonne van in Europe.
The Custom is also the best-selling vehicle overall in Britain, extended Ford’s market leadership to 57 consecutive years.
And last year, Ford Pro announced the all-electric E-Transit Custom, the model’s EV successor arriving in later this year.
‘Eight consecutive years of European market leadership’
Hans Schep, the general manager of Ford Pro in Europe, said: “Setting a new record of eight consecutive years of European market leadership demonstrates how much our commercial customers rely on Ford’s vans and pickups to deliver for their business.
“As we roll out our unique platform of software, charging and services across Europe, we are determined to ensure Ford Pro remains our customers’ trusted partner for productivity.”
The all-electric E-Transit van
As part of a major roll-out of new products and services, Ford Pro launched in the spring of 2022 the all-electric E-Transit van, which from its standing start has led European monthly sales of the two-tonne EV van segment since June last year and attracted more than 1,750 UK orders.
The firm also unveiled its integrated platform of software, charging, servicing and financing, purpose-built to accelerate the productivity and sustainability of businesses of all sizes across Europe.
And also last year, Ford announced the all-new Ford Ranger pickup with the vehicle strengthening its segment leadership and marking eight successive years as Europe’s most popular pickup.